News and Archive 

While the economy is shrinking, especially for the wood flooring industry, Ferma will be stepping up and expanding its current line of products. According to coverage by Floor Covering News, consumers shopping for home improvement products are gravitating toward stores who carry more than just one specialty products.

Similarly, retailers also expressed that adding additional products to accompany wood flooring not only increases the appeal to customer but also leads to more sales.

As a strong believer in making the purchase as easy as possible for our customers, Ferma announces a line of cabinet products in collaboration with Signature Fine Cabinetry to accommodate our customers who are looking to expand their inventory. Now, our retail partners who are looking to expand into cabinet market can get their cabinet and wood flooring from the same place.

Signature Fine Cabinetry specializes in elegant kitchen cabinets at competitive pricing points. Ferma is proud to collaborate with Signature Fine Cabinetry by utilizing Ferma’s long history as wood floor specialist and the understanding of the consumer market to help retailers get the best quality products.

"We want the retailers to have the same convenience as the consumers", said Sam Lu, owner of Ferma Wood Flooring. "Signature Fine Cabinetry offers very attractive products with very competitive pricing, and we would like to offer this great product to our retailers in the near future."

Currently, Signature Fine Cabinetry kitchen cabinets are available at Cabinet & Floor Direct at 1945 Router 27, Edison, New Jersey for its premiere event and promotion.

Larry Scott, technical director of DriTac, the leading manufacturer of wood floor adhesive, warned installers that one of the most common reasons for defects after floor installation is improper use of adhesive. Using the correct adhesive, the right amount of adhesive, the right trowel, etc. all can make or break an installation. For contractors who want quality adhesive, Ferma now carries professional grade adhesive: FERMA DT-9200 and FERMA DT-7700 manufactured by leading adhesive manufacturer DriTac.

Green and sustainable flooring has always carried the stigma of being more expensive than regular flooring. However, in recent years with improvement of technology, bamboo flooring has grown in popularity with increasing variety of texture and pattern, at the same time steadily decreasing in cost to consumers. Bamboo is a great green flooring material because they can grow very quickly under the right condition. At the same time, bamboo flooring is very affordable, and FERMA offers a variety of bamboo at different price points. Traditionally, bamboo came in two styles: vertical construction and horizontal construction, which dictates their construction when forming the plank. FERMA now carries the “Strandwoven” bomboo in stock, which comes in three basic colors: dark, medium, and light. Strandwoven construction offers greater hardness and wider application than traditional construction.

The National Wood Flooring Association (NWFA), largest wood flooring trade group in the nation, has launched its Accepted Seals program to help manufacturers who are members of NWFA to earn recognition among consumers. The main purpose of the program is to help the consumer base to distinguish manufacturers whose products meet or exceed the industry standards. Although the NWFA has stated participation in the program is voluntary, but FERMA is planning to enroll in the program to earn the Accepted Seal to ensure retailers and consumers are buying quality products from FERMA.

Cork flooring may not be a familiar term with the consumer but it has been a huge market in the niche flooring market. Made from the same material as cork bottle the green advantage of cork flooring over conventional flooring is tremendous because cork oak trees are not destroyed when harvesting for cork. Recent industrial development of cork flooring has enhanced the manufacturing process of cork to allow for easier installation and more variety of patterns. FERMA has been negotiating with several manufactures to begin producing cork flooring, which will be available to retailers in the near future.